In the UK, over 43 million people use the internet (out of a total of 61 million). By definition, the days of explosive growth in internet usage are over, and we now have a web space that's becoming ever more crowded and competitive. So how do you maximise exposure of your key messages, and conversion of your online traffic from visitor hits to buyers? You need to:

• Boost conversion by delivering targeted messaging to your existing online audience
• Track user behaviour and deliver content and messages relevant to that behaviour
• Maximise use of your existing web design and branding
• Increase speed by removing the need for IT involvement
• Achieve rapid results at low cost, and a measurable campaign impact

One way to do this is through automated web assistants, which combine the power of web analytics with behavioural marketing techniques to deliver timely and appropriate messages to visitors. Think of them as intelligent "personal shoppers" that boost message visibility, interaction, and deliver a rapid return to your bottom line.

Who else is using the net|ways CAPPTURE© platform

 

 

E-commerce growth has almost halved this year (from 28.3% in 2007/8 to 14.4% in 2008/9) and is forecast at just 9% by 2012. With the e-commerce market currently in excess of £68 billion, the audience and spend are clearly still out there. But for online marketing strategies to be effective, businesses need to deliver more threads and innovative techniques. Hard copy and email just won't cut the mustard anymore, as multiple touch points and comfort zones start to cross the B2B and B2C divide.

 

 

Whether your objective is to encourage your target audience to shop, buy, be more loyal, become long-term customers or regular web visitors, or if you want to build brand awareness or deliver new company information or product detail, you're going to have to make it as intuitive and as easy as possible for your audience to interact with you.

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RED C Solutions are an online marketing solutions agency committed to bringing innovative marketing technologies and services within your reach.

We provide rapid delivery of services focused on achieving highly measurable results, and our solutions range from services that optimise website performance and positioning, through online campaign management (including email and social networking), to the effective deployment of sales automation tools.

 

For Marketing:
Tools that help you plan and deliver, without the need for IT involvement

For Sales:
Flexible lead generation tools that move with the market

For Everyone:
Universal solutions that adapt to small, medium and large business needs

As just one example, the powerful net|ways marketing system is used across Europe by household names such as Kia Motors, Mars and the fast food giant Quick, together with international agencies like Jamz Marketing who work with Nestlé across Canada and the USA.

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